:root{--indigo:#4f46e5;--indigo-dark:#3730a3;--bg:#f8fafc;--card:#fff;--border:#e2e8f0;--text:#1e293b;--muted:#64748b;--emerald:#10b981;--red:#dc2626;--amber:#f59e0b}*{box-sizing:border-box}body,html{margin:0;padding:0}body{font-family:Inter,-apple-system,BlinkMacSystemFont,Segoe UI,sans-serif;background:var(--bg);color:var(--text);-webkit-font-smoothing:antialiased}a{color:var(--indigo);text-decoration:none}a:hover{text-decoration:underline}.card{background:var(--card);border:1px solid var(--border);border-radius:8px;padding:20px}.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;background:var(--indigo);color:#fff;border:none;border-radius:8px;padding:10px 18px;font-size:14px;font-weight:600;cursor:pointer;transition:background .15s}.btn:hover{background:var(--indigo-dark);text-decoration:none;color:#fff}.btn:disabled{opacity:.55;cursor:not-allowed}.btn-secondary{background:#fff;color:var(--text);border:1px solid var(--border)}.btn-secondary:hover{background:#f1f5f9;color:var(--text)}.btn-danger{background:var(--red)}.btn-danger:hover{background:#991b1b}.input,.select,.textarea{width:100%;padding:10px 12px;border:1px solid var(--border);border-radius:8px;font-size:14px;font-family:inherit;background:#fff;color:var(--text)}.input:focus,.select:focus,.textarea:focus{outline:2px solid #c7d2fe;border-color:var(--indigo)}.label{display:block;font-size:13px;font-weight:600;margin-bottom:6px}.hint{color:var(--muted);margin-top:4px}.hint,.pill{font-size:12px}.pill{display:inline-flex;align-items:center;gap:6px;font-weight:600;padding:4px 10px;border-radius:999px}.pill-green{background:#d1fae5;color:#065f46}.pill-amber{background:#fef3c7;color:#92400e}.pill-red{background:#fee2e2;color:#991b1b}.pill-gray{background:#f1f5f9;color:#475569}.pill-indigo{background:#e0e7ff;color:var(--indigo-dark)}.table{width:100%;border-collapse:collapse;font-size:14px}.table th{text-align:left;font-size:12px;text-transform:uppercase;letter-spacing:.04em;color:var(--muted);padding:10px 12px;border-bottom:1px solid var(--border)}.table td{padding:12px;border-bottom:1px solid #f1f5f9;vertical-align:top}.error-box{background:#fee2e2;color:#991b1b}.error-box,.success-box{border-radius:8px;padding:12px 14px;font-size:14px;margin-bottom:16px}.success-box{background:#d1fae5;color:#065f46}.muted{color:var(--muted)}.small{font-size:12px}.kpi-value{font-size:32px;font-weight:800;letter-spacing:-.02em}.kpi-label{font-size:13px;color:var(--muted);margin-top:4px}.method-link{font-size:12px;color:var(--muted)}.skeleton{background:linear-gradient(90deg,#eef2ff 25%,#e0e7ff 50%,#eef2ff 75%);background-size:200% 100%;animation:shimmer 1.4s infinite;border-radius:8px}@keyframes shimmer{to{background-position:-200% 0}}.mark-brand{background:#d1fae5}.mark-brand,.mark-competitor{border-radius:3px;padding:0 2px}.mark-competitor{background:#fef3c7}.modal-overlay{position:fixed;inset:0;background:rgba(15,23,42,.5);display:flex;align-items:center;justify-content:center;z-index:50;padding:24px}.modal{background:#fff;border-radius:12px;max-width:820px;width:100%;max-height:88vh;overflow:auto;padding:28px}.grid-2{grid-template-columns:1fr 1fr;grid-gap:16px}.grid-2,.grid-3{display:grid;gap:16px}.grid-3{grid-template-columns:repeat(3,1fr);grid-gap:16px}.grid-4{display:grid;grid-template-columns:repeat(4,1fr);grid-gap:16px;gap:16px}@media (max-width:1100px){.grid-4{grid-template-columns:repeat(2,1fr)}}@media (max-width:900px){.grid-2,.grid-3,.grid-4{grid-template-columns:1fr}.sidebar{display:none!important}.mobile-nav{display:flex!important}}.mobile-nav{display:none}